So I posted my first article on LinkedIn last week. It was the first in a long time and I was pleased people liked it and commented. That was nice.
It got me thinking about what’s good on LinkedIn and what’s not.
We have all seen our fair share of sales-y posts that get little to no reaction. I am amazed they are still so frequent in 2019, but I guess it’s a tick box on someone’s list rather than a strategy for the business. Ho-hum.
I consciously made a note of which posts stopped me scrolling to read them and why. More often, they were about subjects I enjoy, I’m interested in or want to learn more about.
Some posts made me think, “that’s odd for LinkedIn”, but when I read the person’s job title, I understood its relevance for them and their audience. The individual’s interests make them who they are and helps them connect with other people.
Talking all the time about your work experience can be useful and if targeted, could land you the ideal client/employer, but it can also be a bore if it’s not a mainstream subject people can relate to. For those who have a client confidentiality agreement, writing about great experiences with clients is more difficult, although you can make them anonymous.
I found myself reading articles and posts about the people behind the business. I think it’s important to get to know the real people so you can figure out whether they would be a good professional fit for you, your organisation or business.
So, in my quest to secure my next communications contract/part-time role (sometimes you just need to tell people what you want), I started making a list of all the things I am interested in and that make up who I am and my values. It’s a great list, the greatest. Ahem.
I was going to list all of them here, but I’ll start with my biggest passion: MUSIC. From a very young age, I wanted to work in the music industry. The 80s was my era and later, I bought hundreds of CDs (WHOOO?) and made Radio 1 DJs meet with me to talk about music. But I couldn’t find out where I fitted into the industry. And yes, I should have bought vinyl instead. Boo hiss. I want to go on Popmaster one day. Now in the Spotify generation, I have access to music anywhere and at anytime. That’s still a great thrill.
I have a gem I want to share with you: Poolside FM. A modern internet radio with a Macintosh throwback twist, including themes, three playlists and retro 80s US TV adverts (?!). I was listening to the ‘Hungover Club*’ playlist which was great for writing this! Enjoy!
*I am not hungover.